Our Story

7 years ago, I gave up a lucrative career and the corporate-life to become a full-time stay at home mom.   I knew it would be a challenge for me, because I wasn’t the domestic type. But I was determined to make sure I was present for my then, 3-year-old son.

Eventually, I got the hang of my demanding role at home and I was enjoying the new routine with my son. But I was starting to feel a little empty.  I wasn’t happy.  Since my teen years, I have been a creative and have always been groomed to be an entrepreneur.  Being at home with my son was great, but I also needed a creative outlet where I could thrive.  So, I started a lifestyle blog called Naturally Stellar.  There I could pour my heart into writing and talk about all of the things that made me feel beautiful, empowered and fly, as a mom and woman of color.

As I wrote more and more about beauty, urban lifestyle and business, an engaging community of trendy moms grew right along with me.  They are the real MVP’s.  The one’s holding down the fort while making it all look effortless.

Fast forward to 7 years later and I’m now a work at home mom to 2 beautiful young kids, with a successful blogging career.  I knew 2018 would be the beginning of another chapter for me.  I spent 6 months brainstorming, planning, designing and finalizing details, until I finally gave birth to this new and exciting lifestyle brand for Fly Mamas.


Fly Mamas understand that sometimes we just like to dress up for no reason at all, other than to slay and look good.  We do the same for our daily surroundings, whether it’s our home, vacay spot, home office or our office outside of our home.   We like to leave a fashionable impression no matter where we are.

My goal is to design clothing and lifestyle accessories that reflect your beautiful personality and shows everybody just how fly you really are.  I hope you’ll enjoy shopping our store online and feel free to visit any of our pages on social media to shout us out or show off your new pieces.

I want you to know that I am right here in the background cheering you on as you balance careers, the work week, home life, kids, marriages, date nights and weekends.

Stay fly Mamas!

 

Candice Straughter

CEO + Fellow Fly Mama

 

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