I recently had to cut ties with a blogging network I’ve been a member of for a few years now.  In the beginning, the connection was beneficial.  The first year I joined I was able to secure several sponsored social post opportunities with brands that I regularly shopped or used.  It was great.   The money wasn’t fantastic but I was just starting to monetize and the tasks to complete the posts were easy and no frills.  So I felt like it was a great partnership.

How To Re-evaluate A Blogging Network | Naturally Stellar

Then they re-branded and the format of their platform changed from strictly Sponsored Social Posts to a variety of Sponsored Content.  They implemented a referral program. The brands began to change from mostly major brands to more obscure brands all mixed in the pot.  The offers began to change as well. The rate offers really went on a decline.  I mean sometimes offering a mere few dollars for a full blog post.

Now if you’re reading this and you’re not a blogger, you might be thinking a few dollars isn’t all that bad. But most bloggers understand that a few dollars won’t even pay for your hosting to keep your site going, let alone, pay a bill. But I stayed, in the hopes that the offers would begin to get better and the network would realize that people aren’t gonna bid on jobs paying that low.  1 year went by and nothing changed.  I could log in at any time and still see the same old tired types of offers, some pretty insulting, being pitched to bloggers.

So I weighed my pros and cons, which took all of 30 seconds and decided it was time to sever all ties.  I put in a request to the support team to remove my profile and to deactivate my account.  Then I checked to make sure it was completed.  I then received a follow-up email from them asking about my reasons for leaving, so I promptly replied.

This year, I’m making a point to really re-evaluate the networks that I want to be associated with both online and offline. It took a while for me sadly, but in the last quarter of 2015, I really started to walk in the realization of my value as a blogger and in the value of my blog as a business.  It’s like once you realize your true worth, you’ll begin to be very selective in whom you choose to associate with.  You’ll start to read those network contracts a little more closely before signing or clicking “I agree”. You’ll start passing on “opportunities for exposure” a lot more than you ever have before.   Don’t even get me started on the whole exposure subject. That’ll require its own article. But I think you get what I’m saying.

When It's Time To Cut Ties With A Blogging Network

In 2016, if a network doesn’t coincide with my blog goals, I’m halting all association with it.  I’m not afraid to pitch directly to brand managers or social media managers for potential collaborations and there is always a continuous sea of blogging networks out there to consider.  So that’s my new philosophy.  What’s yours?  I want to encourage you today to start looking at your business goals and figure out exactly with whom you want to do business with going forward.

 

Important Questions To Consider When Joining or Re-Evaluating A Blogging Network

 

Is your business growing or has it grown because of your relationship with the blogging network?

Are their offers within your acceptable sponsored content rates range?

Does the network regularly provide opportunities that match your niche(s)?

Are you held to unreasonable exclusivity clauses that won’t allow you to work with competing brands?

Do the requirements of the campaigns closely match the payments or comps being offered?

Does your content belong to the network/brand?

Are the payment terms reasonable and payment methods acceptable to you?

Does the network pay on time as agreed to by both parties?

Is the network allowed to change or alter your content before and/or after its published?

Are you allowed true creative control over your “voice”?

Are the campaign managers responsive to your questions and timely?

What type of professional support does the network offer you?

Have you asked your colleagues about their experiences with the network?

 

So You Decided To Leave

Should you decide to cut ties with a particular blogging network, don’t hesitate to let them know your reasons for departure.  Your feedback is what’s needed to help make experiences better for other bloggers that still use the platform.  Just because it didn’t work out for you doesn’t mean that it won’t work out for someone else, so why not give your feedback?  Listen, we have to look out for each other in this industry.  If we don’t do it, no one else will.

 

 

Ever Had To Leave A Blogging Network? What Were Your Reasons?

The following two tabs change content below.
Founder, Editor-in-Chief of Women's Lifestyle Blog, Naturally Stellar | Beauty Contributor for Hype Hair Magazine | Freelance Writer and Content Creator| Candice is a passionate Nashville-based writer with a love for beauty, urban lifestyle, songwriting, travel, food and business. When she's not busy being Wonder Woman to her family, out exploring or catching up on her British dramas, you can find her sharing something interesting on her blog. Which more than likely she probably wrote at Noon, while eating a bowl of Captain Crunch.

3 Responses

  1. Antionette

    Yes, there are quite a few who feel they can pay you pennies on the dollar which is fine as a newbie. However, it’s a personal decision to continue or not as there are over 300 million blogs and more starting up everyday. Great post.

    Reply
    • Candice S.

      Yes! Given that most bloggers are managing their blogs solo, time is limited. You don’t want to be wasting it on a network that doesn’t reciprocate.

      Reply

Hey Star! Drop Your Two Cents

Follow

Get every new post delivered to your Inbox

Join other followers: